Controversial Developer Proposes Apartments on Kingshighway near CWE

This featured article has been split into multiple sections to better organize the ideas discussed and the many moving parts of the story. Thank you for your patience and I hope that you find it to be informative. I invite you to engage in the conversation either in the comments below or on our Twitter page.

Introduction

Site of the FPSE Project – Brian Adler

Just after announcing its latest apartment development in the Central West End at the Optimist International Building (intersection of Taylor and Lindell), developer LuxLiving released its big plans for the Forest Park Southeast neighborhood. Those who have travelled on Kingshighway any time over the last two decades have witnessed the steady decline of several multifamily buildings owned by Drury Development Corporation. As Drury’s plans for a two-tower hotel adjacent to the CWE stagnated and faltered, their properties declined significantly with little to no maintenance. Missouri Metro covered their “Demolition by Neglect” strategy last year.

The blighted properties contrasted the stunning growth and evolution of the Forest Park Southeast and Central West End neighborhoods, even as housing inventory in the neighborhoods remained low. The highly visible location, so close to the highly sought after amenities of some of the City’s most expensive neighborhoods, stood out for long-time residents and visitors alike. Residents hoped for action for years, but faced stiff resistance from Drury Development Corporation and a lack of transparency as the corporation continued to acquire more properties.

Map of St. Louis with Forest Park Southeast Highlighted – Google Maps

After nearly two decades of this prolonged process and limited neighborhood approval for a two-tower design and a surface parking lot that would replace handfuls of historic residential homes, Drury finally announed it had cancelled its hotel plans in the Forest Park Southeast neighborhood. This year, they begun selling some homes to residential buyers and investors alike, while also choosing a large developer to take on the most notable parcels facing Kingshighway. That developer is LuxLiving.

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The Proposal

Preliminary Rendering Facing Kingshighway: LuxLiving

DISCLOSURE: Brian Adler is the current Vice President of the Forest Park Southeast Neighborhood Association and will have some say in the community engagement process. He also lives on the 4500 Block of Oakland, which will be directly impacted by this proposed development.

LuxLiving is proposing a 7-story, 163-unit apartment building to replace these structures. While I generally am in favor of preserving many of the city’s historic brick structures, the buildings facing Kingshighway have been open to the elements for years, lack walls in some cases, and have foundations that are crumbling significantly. The proposed structure would activate a stretch of land with significant density that has not been occupied for two decades. While the design is still in preliminary stages and far from finalized, the current plans call for the usage of 15 parcels and the construction of a 177 space parking garage that will be partially underground and concealed.

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On Oakland Ave and Arco Ave, LuxLiving plans to construct two-story buildings with 14 units and amenity spaces to fill in the gap between the various other residential homes on the street and the larger, 7-story structure. The designs of the two-story buildings seem to be similar in materials, massing, and overall design to the other homes on the two blocks. With that said, to accommodate these additional buildings, a few currently occupied and vacant structures would have to be demolished. LuxLiving states that they are in various late stages of disrepair and while they may not be entirely unusable, this very author lives within this stretch and agrees for the most part on that assessment.

This article cannot be as neutral as I would otherwise hope for it to be because of my very close proximity to the site, but I do want to emphasize the kind of feedback that I have been hearing from the community. For the most part, community members have few, minor qualms with the overall design, density, and massing. In fact, many (including myself), are downright excited at the prospect of removing the blight that has FREQUENTLY contributed to visible crime and dangerous drag racing across the 4500 block of Oakland and Arco.

Behind the Kingshighway Buildings – Brian Adler

Causes for Concern: Safety, Fraud, and Bad Practices

With that said, there are significant concerns about LuxLiving itself as the selected developer for the site. While LuxLiving has been generous with information and access to its developments including the SoHo, Hudson, and Chelsea covered frequently on this website, it has a troubling reputation that has consistently dogged the company. Surprisingly numerous reviews from tenants at even their newest buildings suggest lackluster property management, shoddy building materials, thin walls, and various issues. LuxLiving also allegedly utilizes Airbnb to rent out vacant units for short-term visits. While Airbnb is not inherently bad, it can pose security concerns for actual residents of the building or pose challenges in terms of trash, noise, or usage of the building’s amenities.

There are also potential issues relating to various other business practices of the organization. The CEO of LuxLiving, Vic Alston, previously defrauded investors in a revealing Securities and Exchange Commission (SEC) document. Alston reportedly omitted key information from investors and submitted SOX certifications that “were materially false and misleading“. He was banned from engaging in similar investments for five years following this judgement.

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While financial accounting requirements can be complex and perhaps it would be unfair to make judgements off of one case, Alston has repeatedly led business practices that are at best scorched earth-competitive, and at worst, deeply and fundamentally dishonest and dirty. For example, LuxLiving is currently wrapping up the nearly completed apartment building in DeBaliviere Place, dubbed “The Hudson” – poised to become another luxury, amenity-packed community. I have reported on its progress multiple times and lauded how it adds significant density to a well-trafficked transit corridor. Those facets of the project are unabashedly positive, and additional units online relieves pent-up demand that would otherwise raise rent prices.

Unfortunately, LuxLiving worked to undermine their competitors and the neighborhood itself at the onset of the development. While praising their contribution to a transit-oriented district, Alston and LuxLiving sabotaged the under-construction apartment just across the street. The Expo at Forest Park would offer hundreds of apartments at a similar price range and with similar amenities. In response, as first reported by the St. Louis Post DIspatch, LuxLiving had their lawyer Ira Berkowitz “reincorporate a long-dormant property owners association that claimed to hold review rights over the competing apartment development and declined to support the project.”

The complaint resulted in a lawsuit against the Expo at Forest Park developers and then, of course, a countersuit alleging that resurrecting an organization that had not existed for 30 years was nothing more than a means to denying a competitor’s approval. LuxLiving and the other firm ultimately settled, but another legal battle ensued – this time with LuxLiving suing the City of St. Louis’ Development Corporation, SLDC. Lux claims an entitlement to tax incentives including tax abatement and a tax break on construction materials. They allege that they must receive this support due to a letter of support from Alderman Shameem Clark-Hubbard from the 26th ward. The suit has not yet been resolved, and the decision to grant tax breaks was tabled at the June 22 meeting.

This context is important because Lux has gained some positive publicity from not requesting tax incentives for its proposed project at the Optimist International site in the Central West End, just minutes away from Forest Park Southeast. While the development will ultimately lead to a large and noticeable property tax receipt that will benefit St. Louis Public Schools, it would admittedly be awkward for Lux to request incentives from the same organization that they are currently feuding with. Notably, Lux has been mum on its intentions for tax incentives at the parcels in question in Forest Park Southeast.

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Unfortunately, tax breaks, lawsuits, and fraud cumulatively barely scratch the surface of the controversy surrounding the company and its owners. LuxLiving is but one name of many for the company and its principle actors. Some St. Louisans might remember their apartments under the portfolio of Asprient Properties, CityWide, and others. They are all the same buildings, the same company, and the same team. Lux tends to rebrand when controversy hits a fever pitch, like when Asprient mishandled residents’ security deposits.

Even more worrisome, at one of the Central West End properties under the STL Citywide brand, residents had to be evacuated for a structural collapse at the Euclid + Pine building. Residents interviewed by KMOV reporters, while horrified, expressed not being surprised due to the general conditions that the building was kept in. Perhaps you may have been urged to give the company the benefit of the doubt, choosing to assume that the company surely has improved since then. That would be unlikely, however, because this happened this last May.

What’s Next

The proposal is likely going to go through a community engagement process facilitated by Alderwoman Tina “Sweet-T” Pihl, Park Central Development, and the Forest Park Southeast Neighborhood Association. Although Park Central Development and its Development Committee often led the process in years prior following former Alderman Roddy’s decades-long design, Alderwoman Pihl is looking to reshape the process and involve more members of the community.

There will likely be community engagement sessions in the next couple months to inform both the community about the developer’s plans and the developer on the community’s concerns. It will ultimately then receive the approval or denial from the Alderperson.

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A Nuanced Conclusion

While some might have expected my take to be one of pure opposition based on the sizable list of concerns outlined above, it might surprise you to know that I am still begrudgingly, mostly in support of the project. It is difficult to shake the feeling of “ick” that surrounds LuxLiving and it feels wrong to reward the company with my support, especially as a member of the FPSE Neighborhood Association. Remember, and this is important, the association itself is a neutral party and will not lend its support or lack thereof to any project, and the views of its members and board members are diverse.

That said, I am also a current resident of the 4500 block of Oakland that I presume that I will one day share with LuxLiving and the many residents who will occupy the community. I am writing this piece with little to no distance at all between myself and the anticipated consequences. As a resident of this block, I know all too well the damage and hardship currently caused by the derelict Drury-“maintained” buildings facing Kingshighway. The alley is littered with broken glass, impossible-to-count bottles of spent liquor, drift marks, and more. The majority of nights feature speeding down Oakland and Arco in unlicensed vehicles opting to not use their headlights. Recognize that this is not a short-term problem: this has been the reality on this block for decades. It is not as though we have been given the choice of various optimal developers, or even that matter for residents to buy up these individual buildings facing Kingshighway. Drury has selected LuxLiving, and I know well that what we will get is better than what we have.

There are other benefits I look forward to including a prettier streetscape, way more neighbors, density that will at some point add to our tax base our students, and a bit of relief for a rental market very short of inventory in this neighborhood. Perhaps I speak from a point of privilege in a multitude of ways as well, in that I am not one of the few families that will likely have to move for the project. I also am keenly familiar with development and have a hand in the community engagement process. That heightens my responsibility and that of my fellow neighborhood volunteers to ensure we don’t let LuxLiving skate through this process without answering for its reputation and demanding a robust community engagement process that allows for real concerns to be given real answers.

What’s your take?

New Midrise Proposal in St. Louis’ Central West End

The Central Corridor, ranging from Clayton to Downtown, continues to see a flurry of development proposals and construction. The last couple of years have brought several large, mid-rise to high-rise residential buildings to a region that, for decades, has seen its growth stagnate. The City of today is beginning to look far more alive than the City of 5 years ago.

Nowhere is that more true than St. Louis City’s Central West End neighborhood, where an architecturally stunning high-rise was just completed last year and new apartments, and even hotels, are popping up quickly. Dense, walkable neighborhoods with easy access to transit, groceries, coffee, and other amenities are becoming more and more in demand. As a result, any parcel of land that does not produce economic activity or bring value to the neighborhood has a short life ahead.

Optimist International on Lindell – Google Maps
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At the Optimist International Building at 4494 Lindell, a rather old, bleak building becomes further outclassed each year by its neighbors. The building does have some defenders, however, who appreciate its somewhat brutalist, mid-century design. It would be replaced by a proposal by a 150-unit, 8-story apartment building shown in the rendering below. LuxLiving is the developer on this project, having just completed their Chelsea apartment community in the nearby DeBaliviere Place neighborhood. They are also currently working on projects including The Hudson and The SOHO in Soulard.

As Chris Stritzel at CitySceneSTL reported this week, the Executive Director of Optimist International is very supportive of the sale, however. The non-profit head wrote a letter in support of the development proposal detailed below as the current building’s maintenance had become too costly, sacrificing some funds that he preferred would go to the children they support. The sale of the building would boost their capabilities significantly.

4490 Lindell from Taylor – LuxLiving

The proposed structure would, unlike some other recent projects in the St. Louis area, not request any monetary subsidies from the City of St. Louis. Rather, it is expected to produce between $850,000 and $1,000,000 a year in property taxes. It is common to see apartment buildings often receiving large tax incentives that reduce the revenue in the near term that goes toward the City’s public school system, but this project bucks that trend. It should also fulfill most elements of the Central West End’s Form Based Code, a requirement for new development to fit in with its neighborhood surroundings. While many of LuxLiving’s latest apartments have come with wild amenities like virtual golf simulators or huge saunas, this particular building will be a little more down to earth.

The units will still be luxurious, but the amenities on offer will, due to more limited space, be more in line with most of its competitors. It will include a pool deck, public café in the lobby, some walk-up office space, gym, mail room, and game area. The developer noted in a public meeting this week that their goal is to capitalize on the neighborhood rather than keep residents within. To that end, they will try to have e-scooters and bikes available for residents to enjoy the neighborhood even if they do not own a car. This is something very unique to the Central West End, with a Whole Foods just a few minutes away, nearby Schnucks, public library, UPS store, MetroLink, dozens of restaurants, art galleries, and more.

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Additional Renderings Below:

DeBaliviere Place Construction Check-In

DeBaliviere Place is one of St. Louis’ fastest-growing neighborhoods, home to one of the most dense residential populations in the region. With a unique mix of historic brick architecture, dense multi-family dwellings, and even some single-family interspersed throughout, the neighborhood can often feel like it was taken right out of a New York City borough. While St. Louis architecture is certainly different from elsewhere in the country, DeBaliviere Place feels special in that there are people everywhere who reside in the many tall apartment buildings. Some of the larger buildings have also been converted to condos, helping create an opportunity for ownership even in a high-demand area. A walk along Pershing Ave showcases the diverse, often young residents who utilize the MetroLink light rail system just around the corner at the intersection of DeBaliviere and Forest Park Parkway. Indeed, this is a transit reliant neighborhood, quite suitable for the young professionals and students who make up a significant portion of the population.

With a light rail station that also happens to be the main transfer stop between the red and blue lines, this area is a prime candidate for TOD – otherwise known as Transit-Oriented Development. TOD is critical for encouraging a healthier, more active lifestyle that reduces reliance on cars. While St. Louis has been making progress encouraging such development over the past several years, perhaps the best example of effective TOD resides right here in the DeBaliviere Place neighborhood. Pearl Companies and LuxLiving are transforming the intersection, adding hundreds of residential apartment units and commercial storefronts – including a grocery store – just adjacent to the MetroLink station.

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We covered this development last year and even featured it in our 2020 Top 10 article. Now that construction is well underway, we are excited to share some recent construction photos of the two major projects and other neighborhood assets and architecture.

Of the developments underway along DeBaliviere Ave., the Expo at Forest Park is easily the largest. Pearl Companies is using Trivers and HOK architects to create two large structures divided by DeGiverville Ave. comprising of nearly 300 apartments and around 30,000 square feet of retail, including a grocery store. The renderings in the gallery below showcase about what St. Louisans can expect when the project is complete.

While the project is still far from complete, wood framing has begun and is steadily progressing. The steel beams are also visible from those driving along Forest Park Parkway. The scale of this development is truly massive, and should the Loop Trolley ever rise from the dead, it will find much of its stretch to become a lot more interesting.

Expo at Forest Park looking North – Brian Adler
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Just across the street from the Expo at the Park sits The Hudson, developer LuxLiving’s nearly complete residential apartment building. The crane just came down (inconveniently right after my photos), indicating that the rest of the work that needs to take place is related to exterior finishes and interior amenities. The structure is just about complete.

The Hudson is set to offer about 150 apartments in a package that LuxLiving claims will be just as modern, if not even more so, as the recently completed Chelsea just down Pershing Ave. We released a “First Look” of the Chelsea building earlier this year, and the amenities on offer are certainly unique for the St. Louis area. The Hudson will also offer ground-floor retail, helping further activate the intersection sitting just next to the MetroLink stop. The renderings below showcase what we can expect when the development is complete.

The Hudson at night
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These photos below showcase just how large the presence of the building will be. With that said, there is already significant density along the Pershing corridor within DeBaliviere place. Most structures are at least 3 stories tall, with others rising to nearly a dozen as you get closer to Union Blvd. Rather, the intersection at DeBaliviere and Pershing was the exception to the existing density until these developments were proposed – despite their proximity to transit.

The Hudson – Brian Adler
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By Fall, this intersection should look and feel dramatically different. However, longtime residents will still find the same historic and lively feel that has long existed within the DeBaliviere area. Most buildings in the neighborhood date back to near the 1904 World’s Fair, and a walk down Pershing reveals some of the finest architecture in the city. There are mixed uses as well, with small fitness businesses, dance studios, and even restaurants like Mack’s Bar and Grill and PuraVegan Café. The photos just below show just how gorgeous one street in the large community is. If you haven’t visited the neighborhood over the past few years, you may be surprised at just how well it holds up today.

First Look at St. Louis’ Newest Luxury Smart Apartments: The Chelsea by LuxLiving

Preface

The City of St. Louis is boasting thousands of new apartment units, some already under construction, and other still awaiting approval. Across the city, hundreds of new homes and gut rehabs are revitalizing the historic street grid. We’re also seeing some incredibly cool, dense projects underway that will continue to bring back a true city feel to St. Louis City. The development discussed in this article does this particularly well. By replacing a large parking lot in one of the city’s most dense neighborhoods with a sizable multifamily building, LuxLiving is adding tons of life and street activation to a street that has so much potential. The Chelsea, the latest from LuxLiving, is one of the most amenity-packed, high-tech buildings to ever rise in the city. We cannot wait to share it with you below.

Zeroing in on DeBaliviere Place

Photo by Brian Adler, Missouri-Metro

DeBaliviere Place has seen enormous change over the last decaded, located just East of the somewhat better known Skinker-DeBaliviere neighborhood that famously borders Washington University in St. Louis. DeBaliviere Place extends from DeBaliviere at the History Museum East to Kingshighway and the Central West End. Despite its proximity to one of the city’s most dense and wealthy neighborhoods and the presence of some gated communities filled with exclusive mansions, the area had lacked new investment for decades.

Much has changed recently. We wrote about “The Changing Face of DeBaliviere” last year, highlighting the many dense multifamily developments currently underway that will add commercial retail, a grocery store, and hundreds of new units adjacent to the Metrolink station. As those projects continue chugging along toward their completion, we had an opportunity to highlight one of the most exciting nearby apartment communities: The Chelsea.

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Photo by Brian Adler, Missouri-Metro | The Chelsea is the larger building on the right, as its older cousin The Tribeca fills out the left side.

LuxLiving & The Chelsea

DISCLAIMER: This is NOT a sponsored post, and Missouri-Metro was NOT paid for this article. Missouri-Metro tours various projects under construction, and the article was reviewed prior to being published by Kyle Hennessey at LuxLiving to ensure that the facts and figures are correct. There were no changes made.

LuxLiving currently has over 2000 units currently under construction or in pre-development in the St. Louis area. The Chelsea’s 152 units no longer factor in the count as it is already nearing its max occupancy, despite the fact that construction crews are still onsite putting in the finishing touches. Kyle Hennessey, LuxLiving’s Director of Operations, credits this to his leasing team and the high demand for top notch amenities and the city’s massive Forest Park across the street.

While Hennessey is unabashedly prideful of The Chelsea’s many next-level amenities, many that I have not yet seen before in the St. Louis market, his ambition is for each upcoming project to one-up anything that comes before it. That ambition extends to The Hudson just a few steps away on DeBaliviere Blvd. and its soon-to-be 155 units. LuxLiving is also making quick progress on several other large projects, including the SoHo in Soulard and the McKenzie on Delmar.

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Even with these other developments on the horizon that promise to dethrone The Chelsea, Hennessey’s hour and a half + tour did not disappoint. Rather, it is beyond evident that The Chelsea will offer some impressively fun amenities and gorgeous units that are a step above anything we would have seen in STL a few years ago.

The Chelsea was built straight atop a former parking lot in one of the city’s most dense neighborhoods. Walking down Pershing today evokes a sense of city living and excitement that reminded this author of strolls through Chicago and New York City neighborhoods. In a city still working to shake off its devastating urban renewal in the 20th century that demolished dense housing blocks (in predominantly Black communities), this is a rather unusual and special feeling.

The Chelsea has a very inviting entrance with humongous windows looking into the lobby, gym, and café. The outdoor patio will soon host bistro tables for the café and coffee shop inside, one that will soon serve the public as well. Despite the neighborhood’s density, residents are serviced by surprisingly few coffee shops until they reach the adorable and friendly 2Schae Café at Pershing and Union. The front is also being meticulously landscaped, and the gym will also open up to the outdoors for certain workout regimens with the massive garage-windows able to open at the touch of a button.

Photo by Brian Adler, Missouri-Metro
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Upon entering the building, residents are greeted with the first sight of the high tech features spread throughout the structure. At most doors, entry points, and elevators throughout the building, residents are prompted to use their phones to proceed. Residential units are tied to an application for security and convenience, while the app can also be used to pay for beer on tap.

Residents and Guests interact with the building system as soon as they reach the door.

Photo by Brian Adler, Missouri-Metro

Once inside, residents and guests are greeted by an impressive lobby lit both by natural light and LEDs sprinkled artfully throughout the interior. The lobby is an open-concept, resort-like space with greenery for a smooth transition to and from the outdoors. As Hennessey put it multiple times throughout our tour, the designers attempted to bring the nearby Forest Park and nature in at every corner, from the carpet and flooring design to actual, live trees in the lobby.

Photo by Brian Adler, Missouri-Metro | The Lobby at LuxLiving’s The Chelsea

As you probably could tell, the café sits at the back of the lobby near the entrance to the gym. What makes this café unique to the area is the niche it fills for residents who otherwise would have to walk, bike, or drive over half a mile to the next closest corner coffee shop. Perhaps an even more interesting and special characteristic is that The Chelsea and its café also boast a full liquor license. Residents and guests will have access to brunch, bloody marys, mimosas, and various other cocktails in addition to the more normal breakfast and lunch items.

With a decent amount of outdoor seating to be available on the Pershing-side patio, this section of Pershing will host commercial activation that it hasn’t seen for years. Instead of a huge parking lot, the community now hosts a space to mingle and grab a bite to eat – something that we all look forward to returning to when we’re able.

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Photo by Brian Adler, Missouri-Metro | The Café at The Chelsea

The smoothies and iced coffee will come in handy for those at the gym just beside the café. Although gyms are becoming common place as standard luxury apartment amenities, the gym inside The Chelsea is something special. Instead of just a few treadmills and weights thrown about, this workout space is one that showcases the latest in workout technology with expensive equipment that you won’t see in even some of the nicest gyms.

Residents will enter the gym utilizing their phones, of course, and will be greeted by a green-LED laden space hosting two full stories of workout equipment. The high ceilings are joined by massive garage-style windows that actually do open to the patio out front. Hennessey hopes to see residents utilize both spaces simultaneously and excitedly demonstrated how the gargantuan windows open at the touch of a button.

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While I am no exercise expert, I have to imagine that even those who visit the gym much more than I do will spend a good deal of time just figuring out how to use certain pieces of equipment. I mean this in the best of ways. Some will be more simple than others, like the Pelotons, weights, and treadmills. However, residents will also have access to a “smart” boxing exercise, smart mirrors with workout classes, and yoga controlled by an iPad projected onto a large wall. At each machine with a smart feature, there is a barcode that you can scan with your phone that will bring up instructions to help you figure out just what it is you are supposed to be doing. Although they may be intimidating at first, it is one of the best use of QR codes that I have seen in that there is a simple action, followed by a simple explanation, carried out with ease just next to the equipment.

Indoor/outdoor space is a big theme on display at The Chelsea, and residents will also have access to space to the side of the building to hang out with their pets. While a lot of apartment buildings are adding some simple dog runs, Hennessey and his team took things another step forward.

With murals, swings, and a sizable grassy run, residents will have access to a space outdoors that would also serve as a great place to read or just enjoy a cup of tea or coffee. Murals have a big presence at The Chelsea, both outside in the dog park, and inside the gym as well. Color and greenery are just about everywhere.

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The outdoors action continued well into the tour, with a large amenity space facing Pershing located on the second floor. According to Hennessey, their pool area is modeled off of resorts and designed for their mid-20s demographic. Alongside the large pool are several pillars that will shoot fire upward, with fountains, grills, and even a bar on top of it all. While the pool deck is still incomplete, they are shooting to be ready for their residents in the next few weeks.

Many residential units will also open directly into the pool deck. Some units are on the same floor and have their patios literally open to the deck. In other words, they could hop out of bed and directly into the pool on nice days. Other apartments on the floors above will simply have decks overlooking the pool and other apartments on Pershing – this seems to be the other options for those who want a little more distance from the noise and activity below.

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The second story pool deck directly connects to the “Barcade”, with large windows and doors bringing the pool area’s light and atmosphere inside. This space is one of my favorites that Hennessey was able to show me. If you’re looking to place classic arcade games, pinball, pool, or even skeeball, this is the place. It would be an excellent place to bring your family, friends, or other guests to hang out outside of your unit.

For gamers who prefer a controller, Hennessy and The Chelsea have something special to offer. Available for every day use: NES, Gamecube, PlayStation (1 & 5 – a purchase I was told was not easy and very expensive), and more. The television is surrounded by plaques of classic retro video games framed carefully with love. If you are at all nostalgic about old video games, this place will win over your heart.

Of course, there’s also the “bar” part of “barcade” – and it does not disappoint. With 6 different beers on tap, residents can pay for their drinks by the ounce by holding their phones up to the scanner while pouring their brew. There will also be special events with discounted pricing – as Hennessey noted, they have a tendency to hold pool parties at their new properties.

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Believe it or not, there are still more impressive amenity spaces to cover. Hennessey and LuxLiving are hoping to create a place where residents have it all without having to leave the building. Something I appreciated about the spaces is that they tend to promote physical or social activity, or both.

The Golf Lounge is a space residents can reserve either to watch the big game…or to play in one. The room, with its loft-height ceilings and splashy interior design, will put your friends’ Superbowl parties to shame. The humungous projector serves duel purposes: watching and playing. The projector is hooked up to a nearby computer with a golf simulator that recreates actual PGA tournaments for residents to play.

How does this nifty golf simulator work? Well, you grab one of the many actual golf clubs in the room, stand on the green, choose a PGA map, and whack the actual golf ball as hard and direct as you can. As the ball hits the projector, the simulator can record how far and where it is going, and it will proceed to create a virtual mockup of your golf ball flying somewhere on the golf course. It also shows tons of data about your shot for you to brag to your friends or family who actually golf.

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When residents finish their 18 holes or wrap up at the gym, they’ll be able to relax at The Chelsea’s spa. Hennessey saved this part for last on our tour, allowing me to see the room just as it neared completion. While the large glass divider in the room was on the way, the spa still impresses. I’m not talking about a simple pet spa – a commonplace luxury apartment building amenity – but an actual, human scaled spa.

With a steam room, sauna, and television designed to connect to relaxation apps, the rooms are intended to offer a break from work unmatched by any other apartments in the St. Louis area. My favorite touch was the ceiling lights that are meant to resemble stars when the steam room is activated.

The Chelsea is also intended to be the perfect place for a work-from-home lifestyle. Without having to go far, you can find a comfortable place to work, coffee, lunch, your next workout, recreation, and relaxation. Of course, the building also includes flexible workspaces, a business lounge, and a marketplace filled to the brim with frozen pizzas, drinks, and other snacks that can all be paid for with a fingerprint.

Although it would seem that residents have much they can do outside of their units, the apartments themselves certainly have a lot to offer. They are perhaps some of the highest tech apartments that I have seen as of late. All that begins in the elevators, with the same phone-tap functionality as a security mechanism that allows the elevator to access your floor.

Once in the hallway, residents are greeted with a swanky interior that reminded me of some of the more luxurious hotels in Las Vegas – think Wynn/Encore, Aria, Vdara, etc. With a dark color palette and clever lighting features, along with some rather fancy looking art, the hallway itself deserves some attention and praise. If you were hoping to impress your parents or significant other, this just may do the trick. The entry to each unit has a LED-lit room number, and the doors themselves are substantial. To access your unit, you again, you guessed it, tap your phone to the scanner on the handle. Morale of the story: do not lose your phone.

The first unit I saw was a 2-bedroom, 2 bathroom apartment. As soon as the door opened, I was surprised to see the amount of natural light in the space. The first thing you’ll see is the kitchen, and most of the kitchens in the building are pretty similar. While on the sixth floor there are a couple of extra niceties like a gorgeous range hood, every unit has a smart refrigerator, 2x thickness quartz countertops, tons of cabinet space, all stainless appliances, a large designer faucet, and LED lighting above and below you. The unit pictured below includes the range hood.

There is, of course, a large sputnik light included as well. The smart refrigerators are in every unit down to the studios too – meaning that everyone has an additional screen to interact with. The 2x thickness quartz countertops really do look and feel nice as well. Their color really goes well with the flooring and paint to create a very open and airy vibe.

Photo by Brian Adler, Missouri-Metro | Living Room at The Chelsea
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What might not be immediately obvious is that every bit of the apartment is filled with technology. The sixth floor unit pictured here has a special surround sound speaker system already built into the ceiling with easy plug-and-play controls for residents. However, every unit also will have an Amazon Alexa in addition to a Google Nest WiFi Thermostat. While the Nest Thermostats might seem initially gimmicky, I was glad to see them here because they are generally more sustainable than normal thermostats. With their smart programming controls, it tends to conserve energy in the long run.

For every Chelsea unit, saving energy might not be the most important priority for residents because their energy, water, and other utilities including Internet are all included in the rent (even 1 parking spot). That said, with no real incentives to conserve on the financial side, having a more sustainable solution with the Nest is a good idea.

The gallery just below shows the rest of the 2-bedroom unit. Each bathroom is a full bathroom, and both have rainfall showerheads. One in particular, in the second photo below, also has water that can shoot from the wall to create a more immersive experience. There are also two separate walk-in closets, in addition to a full washer and dryer setup.

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Hennessey also took me to see one of the studio units on the fifth floor. With just over 400 square feet, space is utilized incredibly well. It helps that the model is furnished, which residents can opt in for, to help visualize how space can best be used. I have lived in a studio at a luxury apartment building before, and the design of this unit is far more intentional than what I am used to for a similar square footage.

Studios still boast a full-size kitchen with the same impressive set of appliances – even a kitchen island! Though, I do imagine that island will double as your only dining table. There is, of course, still a full bathroom with the same great materials, lots of storage space, and a washer and dryer in the hallway. While it may not seem like much to those who are used to more space, I hope you’ll take my word for it that this furnished studio is one of the best around.

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Having never embarked on a 90+ minute tour before of an apartment building, I would have never quite expected the amount of fun activities and amenities that residents at The Chelsea will have access to. I have seen some of the most historic, expensive, and expansive units in the city, but this building does truly offer something special.

I’m encouraged to see this kind of investment in the city. Of course we need investments for all incomes and in all neighborhoods (some of which, as we discussed earlier, are in greater need than others), but having some place that’s a little extra, that goes a bit wild, brings me joy. Perhaps we’ll retain a few more college graduates or attract a few other young professionals, and one way or another, we’ll have more people enjoying our beautiful city.

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